Racial Equity: the condition where one's origin, racial or ethnic identity has no influence on how one fares in society. (1)


For impact investors, asset managers and their intermediaries, investing is their business.

This means a racial equity strategy requires investing in their business and investing as their business.




Developing business practices that support

the long-term success of  all stakeholders by proactively identifying and counteracting racial

inequities within a firm.




Allocating capital to intentionally and measurably address systemic racial inequities in social, environmental and economic outcomes. 


Are you wondering what our name means?

Or, why we focus on racial equity, not diversity & inclusion? 


J ADUKE CONSULTING: J for Jochebed, meaning "the glory of God", or to some, "God's love". Aduke is the founder's middle name, meaning "Beloved" in her mother-tongue Yoruba. It is said that a child with this name will embody a spirit of warm-heartedness and responsiveness to the needs of others.


Together, J & Aduke speak to the vital need to center Indigenous culture and communities in advancing social change. The name reflects our founder's belief that the best way to glorify God is by exemplifying his love for "the least of these": the hungry, the homeless, the sick, the imprisoned, the forgotten.

Beautiful native american little girl wi
Outdoor  portrait of a cute young black

RACIAL EQUITY vs. DIVERSITY & INCLUSION: Though a crucial step on the road to equity, diversity is often misunderstood or misconstrued. It's mainstream meaning has moved away from emphasizing disadvantaged groups to ambiguous promotions of "diversity of thought," and most often doesn't progress beyond cursory training or bare minimum representation. 

Racial equity is the overarching goal; racial, ethnic, geographic, gender and class diversity, supported by an equally shared sense of belonging and responsibility - inclusion, are milestones indicating success along the way.

Ready to build a future where every child can thrive?   



We know that Racial Equity is...

INTERSECTIONAL. The majority of Black and Native Americans are women. Native Americans live with the highest rates of disabilities. Black and Native Americans experience the highest rates of unemployment. Over 50% of Native and 40% of Black and Latino single mothers with children under 5 live in poverty. 70% of Black women are the breadwinner in their family, but the median college-educated Black woman has a net worth of negative $12,000, versus nearly $100,000 for white women.

CLIMATE JUSTICE. Black, Native, and Latino American families are disproportionately exposed to carcinogenic pollution, and displaced by climate disasters. Nearly all landfills and toxic waste facilities in majority-white municipalities are located in Black neighborhoods. Black and Native Americans are disproportionately exposed to oil wells and lead-poisoned water. Polluters are more likely to disregard regulation and face smaller fines in neighborhoods where the majority of residents are people of color.

ENDING MODERN SLAVE LABOR. "Made in America" often means made by imprisoned persons, who the Federal Prison Industries advertise to corporations as cheaper alternatives to outsourcing jobs overseas. The vast majority of those forced to provide unpaid labor, or face jail time, to pay off a court-ordered debt (including traffic fines, surcharges, "user fees" for probation supervision, public defenders, jail stays, electronic monitoring and uncollected child support) are working poor Black and Latino fathers who make under $12,000/year or $1000/month.

Census Bureau, 2017 American Community Survey 1-Yr Estimates; The Atlantic, "Trump's EPA Concludes Environmental Racism Is Real," 2/28/18. "Get To Work or Go To Jail: Workplace Rights Under Threat," UCLA Institute for Research on Labor and Employment, UCLA Labor Center, A New Way of Life Reentry Project.



We know that Racial Equity Investing is...

"Awake to Woke to Work: Building a Race Equity Culture." - Equity in the Center (1)  

"Among Social Investing Approaches, Racial Equity Strategies Stand out for the Need They Serve and the Compelling Economic Opportunity. " - Cambridge Associates

“It's About Time: A Call to Advance Racial Equity in the Investment Industry.” - Confluence Philanthropy

The inequities that drive the need for Racial Equity are extensive & interconnected, therefore: